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Such as Yell or Denmark Phone Number List Local. A full citation should include your company's name, address, and phone number. Local citations don't always contain a link to your site, although they will be more valuable. What are they doing? Citations help you rank Google Local Denmark Phone Number List listings (formerly Google+ Local Maps) by providing Google with a reliable source of information about your business Cleared To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.